Upstairs
An e-learning platform for synchronous and asynchronous, free and managed education. It provides an educational and technical solution for managing interactive content and producing special educational projects.
Visit UpstairsTechnology, AI & advisory · Saudi Arabia
Technology built for real-world use.
We help organisations turn technology and AI opportunities into working systems — with engineering discipline, governance built in, and a clear path from implementation to operation.
Saudi technology, AI engineering, and advisory.
From product definition and solution design to integration, handover and ongoing support.
01About
Strategy connected to execution
Madarej Al Elm is a Saudi technology and consulting company. Since 2017, we have built digital products, delivered software, and advised organisations on technology and governance.
Our practical difference is the connection between advisory and implementation. We help clients clarify and prioritise a business need, choose an appropriate level of technology, build and integrate a solution, and establish the ownership and controls to operate it responsibly. Our heritage is education, but our work now spans technology, software, AI and governance.
Explore our capabilities- Build Software development and systems integration aligned to a defined operational need.
- Apply Responsible AI solutions that support a defined business or service objective.
- Advise Technology strategy, product direction and AI governance grounded in delivery realities.
Selected products and projects
Products built in-house, projects delivered with partners.
Hasanati
An interactive Islamic-education curriculum for children aged 6–10, with educational videos and playful activities. Yaqout, a companion character, encourages children to collect good deeds.
Visit Hasanati
Salamah
An educational application for teaching Arabic to non-native speakers for medical purposes. It gives health practitioners a flexible, interactive learning experience at any time and from anywhere.
Visit SalamahCollaboration agreement
In collaboration with the Saudi Commission for Health Specialties
Partnership
Salamah and SCFHS: a collaboration built for health practitioners.
Madarej Al Elm and the Saudi Commission for Health Specialties (SCFHS) have a collaboration agreement supporting medical Arabic learning through Salamah.
The agreement supports SCFHS-registered practitioners with specialised medical Arabic pathways designed around real clinical situations, plus dedicated benefits available through Salamah’s SCFHS page.
01
Learning from clinical context
Medical Arabic built around real hospital and clinic scenarios.
02
Fits around shifts
Short, self-paced lessons that work with clinical schedules.
03
Practitioner benefits
Dedicated offers and pathways for SCFHS-registered practitioners.
02What we do
Three capabilities, one delivery mindset.
We combine product engineering, applied AI and advisory work so that strategy, build and governance stay connected.
Products and software
Design and build digital products and custom software, from product definition through delivery and support.
- Product discovery and solution design
- Custom software and platform development
- Systems integration and workflow automation
- Launch, handover and ongoing support
AI solutions and technology engineering
Design and implement AI-enabled solutions that address a defined business or operational need. We integrate models, data and workflows into the client’s environment, with the engineering and controls required for reliable use.
- AI use-case design and technical feasibility
- Solution architecture and model integration
- Workflow automation and system integration
- Testing, monitoring and operational readiness
- Documentation and technical handover
Technology, product and delivery advisory
Advise on technology strategy, product direction, delivery models and AI governance, connecting decisions to implementation realities.
SDAIA guidance
Relevant national AI guidance
ISO/IEC 42001 Lead Auditor
Expertise available within the team
- AI governance and risk advisory
- Technology and product strategy
- Delivery model and operating model design
- Assurance review and remediation roadmap
03How we work
From opportunity to sustained operation
We use a practical delivery cycle that connects assessment, implementation and ongoing improvement. The exact scope is adapted to the client’s needs; a full transformation programme is not required for every engagement.
Assess & define
Clarify the business objective, intended users, existing systems, data, constraints and relevant risks. Define the use case, scope, baseline and success measures before committing to implementation.
Build & integrate
Design and implement the agreed solution, integrate it with existing systems, and test it against acceptance criteria and quality guardrails. Identify where human review or approval is needed. Where appropriate, validate outputs in shadow mode before relying on them operationally.
Deploy & operate
Deploy with agreed responsibilities, monitoring, escalation and handover arrangements. Support the client’s team, review performance and risks, and improve the solution as needs change.
Reassess when priorities, risks or performance change.
04Sectors we work in
Built for organisations where technology and trust both matter.
We work with organisations that need technology to improve services, strengthen operations or support growth — while managing risk, accountability and long-term sustainability.
Talk to us about your sectorGovernment entities
Digital services, AI adoption, technology delivery and consideration of relevant national frameworks.
Health and regulated industries
AI governance, risk and compliance needs, dependable systems and accountable technology adoption.
Education institutions
Digital learning products, learning delivery and technology-enabled services.
Mid-sized organisations and large enterprises
AI implementation, workflow automation, system integration and sustainable internal capability.
Our commitment
The solution has to work after launch.
We connect business objectives, engineering discipline, responsible governance and operational readiness — so the solution is fit for purpose, risks and responsibilities are understood, and the client has a clear path to run and improve it.
- Clear objectives and agreed measures
- Appropriate governance and human accountability
- Engineering and integration suited to the client environment
- Practical handover and operational readiness
